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Drake has collaborated with Chrome Hearts to design a one-of-a-kind rollercoaster.
It’s not the first time the Canadian rapper has worked with the company; he previously adorned his Rolex with a nasty CH band.
But the 36-year-old now has a custom Rolls-Royce Cullinan to go with his multimillion-dollar watch collection and real estate business.
The bespoke Roller has cross-quilted leather seats and rims embossed with the words “F*ck You.”
The black-out Cullinan also has Chrome Hearts’ characteristic crosses and a one-of-a-kind OVO personalization.
According to Laurie Lynn Stark, co-owner of the CH, the partnership represents the conclusion of Drake and the brand’s lengthy connection.
Even though Chrome Hearts has been associated with arena-packing musicians since the company began clothing members of the Sex Pistols in the ’80s, it’s still a surprise when someone of Drake’s stature contacts the brand.
Such a surprise, in fact, that Stark initially thought she was being pranked by a friend.
Drake x Chrome Hearts
Drake x Chrome Hearts
She must have received a heads-up. Drake intended to contact him because he desired a pair of handmade jeans.
She didn’t call Drake back since she was convinced it was a hoax.
They ultimately began messaging, had a good laugh about it, and became friends.
But friends quickly evolved into collaborators, and Stark quickly discovered how passionate Drake is.
Drake x Chrome Hearts
Drake x Chrome Hearts
Drake essentially turned Stark’s calendar upside down, and she began keeping a 12-to-2 appointment with him.
It doesn’t sound too out of the ordinary until you know it means midnight to 2 a.m.
Despite the fact that Stark had created a number of special goods for private clients over the years, nothing was more intricate than the Rolls-Royce Cullinan.
“The technical side is extremely complicated,” Stark said.
Drake x Chrome Hearts
Drake x Chrome Hearts
“You have to be up to standards and all that was difficult to pull off.”
Customizing a Roller is not the same as customizing a leather jacket or a piece of jewelry that only needs to look nice.
Stark had to guarantee that the wheels worked properly, that the airbags deployed, and that the leather used was fire retardant.
The effort was definitely worthwhile, as Drake’s modified Rolls-Royce Cullinan is a magnificent work of art.