“This is a strange vacation for me,” said the designer Michael Kors on Sunday night in the midst of New York Fashion Week, which saw him attend a party in his Soho shop despite being in the “crush period” before to his Wednesday runway show.

The premiere of his new Access SmartWatch line, his first step into wearable technology, was the event, which he made time for (pun intended). As shown in the commercial video with Zendaya and Martha Hunt using the device’s navigation, messaging, and fitness capabilities throughout a day in their life, it’s basically an Android-based stainless steel fashion take on the Apple Watch.

“I actually don’t work out, so that was the most I’ve worked out in the past year, and it was totally worth it. I was very proud of myself,” Zendaya said with a laugh, decked out from head to toe in a navy Kors ensemble, which she’d changed her watch background to match. (“The exercise part, no. But the fashion part!” she said of her favorite features.)

Zendaya, Martha Hunt, and Michael Kors Celebrate Wearable Tech in Style

Zendaya at the Michael Kors Access Smartwatch Launch Party at Michael Kors Soho during New York Fashion Week.

Cami Morrone and Martha Hunt at the Michael Kors Access Smartwatch Launch Party at Michael Kors Soho during New York Fashion Week.

Nina Agdal at the Michael Kors Access Smartwatch Launch Party at Michael Kors Soho during New York Fashion Week.

Harley Viera-Newton at the Michael Kors Access Smartwatch Launch Party at Michael Kors Soho during New York Fashion Week.

Michael Kors at the Michael Kors Access Smartwatch Launch Party at Michael Kors Soho during New York Fashion Week.

Martha Hunt, Michael Kors, and Zendaya at the Michael Kors Access Smartwatch Launch Party at Michael Kors Soho during New York Fashion Week.

Martha Hunt at the Michael Kors Access Smartwatch Launch Party at Michael Kors Soho during New York Fashion Week.

Michael Kors and Zendaya attended the Michael Kors Access Smartwatch Launch Party at Michael Kors Soho during New York Fashion Week