Zendaya continues to impress as the face of Bvlgari’s Serpenti Collection, celebrating 75 years of the snake icon. Once again, the talented Zendaya stars in Bvlgari’s new advertising campaign, introducing the exquisite Serpenti collection. This year holds special significance for the famous jewelry brand as it celebrates the 75th anniversary of the iconic snake symbol. Glamorous photos taken by David Sims capture Zendaya’s beauty and elegance.

In the campaign, Zendaya effortlessly shows off a series of necklaces, rings, bracelets and earrings from the Serpenti collection. The accompanying Bvlgari ad features the “Euphoria” star, showing the graceful movements of a snake as she shines under a spotlight.

The snake motif holds a prominent place in Bvlgari’s heritage, first capturing hearts with the elegant Tubogas wristwatch in 1948. Since then, it has adorned a number of wоme𝚗 most influential in the world. Notably, actress Elizabeth Taylor fell in love with the Roman jewelry brand while filming the movie “Cleopatra” with Richard Burton in 1962. It was during this time that she introduced the double twisted bracelet shaped like a cobra. symbolism, leaving an indelible mark on the history of Bvlgari.

To celebrate the 75th anniversary of the Serpenti collection, Bvlgari also collaborated with three contemporary artists: Sungwoo Kim, Chu Li and Sophie Kitching. Together, they have crafted six exclusive bags that showcase their creative vision and exceptional craftsmanship.

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