Cristiano Ronaldo and Neymar squared off in a boxing bout ahead of the launch of a new marketing campaign.

A brief video from the previous weekend featured the two international football players lining up in the ring and acting as though they were going to fight.

Although the precise motivation for this is still unknown, we do know that Portuguese technology companies were meant to benefit from it.

“MEO is a brand that completely transformed the Portuguese telecom industry,” reads their website.

“A voided service provider also offered TV and internet services for the first time using next-generation optical fiber.”

No spoilers: Ronaldo and Neymar had a face-to-face meeting in credit

As everyone is aware, this has nothing to do with Neymar and Cristiano Ronaldo acting like they’re going to punch each other until things get extremely strange.

There will likely be additional campaign releases the following week, and we may even find out who won this age-group competition.

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