Many consider Lionel Messi to be the greatest player in football history. So when Lay’s decided to launch their limited edition Greatest-Of-All-Time Cheese Flavour Series, Messi was the obvious choice.

The Argentine professional footballer and seven-time Ballon d’Or winner, who plays forward for Ligue 1 club Paris Saint-Germain and captains the Argentina national team, collaborated with the potato chip brand in a new collection campaign that debuted this week.

Lay’s G.O.A.T. Cheese Flavour Series (not to be confused with goat cheese-flavored chips) is available in select markets around the world as part of Lay’s UEFA Champions League partnership and to kick off its annual global soccer campaign.

Cheddar Jalapeo is the flavour available in the United States, while Queso & Pimienta and Caramelised Onion are available in Messi’s home country of Argentina. The chips come in a special black and gold packaging that features Messi’s photo and name prominently.

The pack was first teased last year in the aftermath of Messi’s Ballon d’Or victory, but overwhelming fan demand turned the concept into a reality.

Those in the United States who are interested in purchasing the product can do so at snacks.com while supplies last.

 

LAY’S Twitter Introduces Big and Little GOAT Emojis in Honour of Tom Brady and Patrick MahomesIn addition to the limited edition snacks, Lay’s has released a new international football TV commercial titled ‘Grab The Moment,’ which features Messi and Barcelona midfielder Lieke Martens.The energetic commercial, set to Billy Preston’s 1974 hit “Nothing from Nothing,” celebrates football and how it brings all fans together. Seth Rogen and Paul Rudd star in Lay’s first Super Bowl commercial in 17 years.Megan Thee Stallion and Charlie Puth from LAY Go Wild in Flamin’ Hot’s Super Bowl Ad — WatchThis isn’t Messi’s first collaboration with Lay’s; the father of three has previously collaborated with the brand on campaigns.”I’ve been working with Lay’s for many years and have been featured on their packaging.” “However, this is a new level,” he stated in a statement. “I am so excited Lay’s was able to make this happen for fans and hope they can get their hands on one of Lay’s G.O.A.T. bags!”Never miss a story again — subscribe to PEOPLE’s free daily newsletter to receive the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.Martins went on to say that the ad, which depicts a community of people passing an imaginary ball through Lay’s dives, tricks, and bites, was the right fight.”This year’s Lay’s campaign is exactly what Lay’s is all about: fun and joy,” she went on to say. “And I think we gave a really good effort in a game without a ball!” Because, as we all know, playing a game requires more than just a ball.”