He responds immediately upon hearing the query, “Can you change into a pair of Air Jordans?” DJ Khaled retreats to one of his mansion’s numerous shoe closets.

On a hot July day in Miami’s Star Island, DJ Khaled, the Grammy Award-winning producer, was to host his first charity golf tournament in support of his We The Best Foundation less than a day later. Jordan Brand also became involved as the event’s principal sponsor.

The business’s participation served as evidence of its long-standing partnership with DJ Khaled, a collaborator with Jordan since 2015.

Jordan and DJ Khaled collaborated on a two-pair set of Air Jordan 5s in the “Sail” and “Crimson Bliss” colorways last autumn, which was Jordan’s first retail release. DJ Khaled’s set came after he had previously been given several special makeovers, like the Air Jordan 3s, to commemorate the releases of his albums Father of Asahd (2019) and Grateful (2017), which were only given to his friends and the producer’s family.

ers, the vice president of entertainment marketing for Jordan Brand, showed up at DJ Khaled’s crib shortly after the producer finished an interview with podcaster Shannon Sharpe, a former NFL player who is now a music icon. Saunders has secured Jordan partnerships with artists such as Travis Scott, Drake, and singer Billie Eilish. When Saunders arrived, DJ Khaled sneaked upstairs to trade in his white Air Force 1s for a pair of his vastly curated Air Jordans.

DJ Khaled made a second appearance from the upper level of the house before the conversation started. He held up a single sneaker above the balcony: the Travis Scott x Air Jordan 1 Low golf collaboration, which isn’t anticipated to release until October.

Andscape spoke with DJ Khaled about his recent discovery of golf as a passion, his longstanding relationship with the Jordan Brand, and his hopes for his upcoming sneaker project. DJ Khaled’s regular golfing partner, Saunders, chimed in.