Home Football Arsenal and Adidas Join Forces for Third Year of ‘No More Red’ Campaign in Liverpool ClаsҺ

Arsenal and Adidas Join Forces for Third Year of ‘No More Red’ Campaign in Liverpool ClаsҺ

Football — 01/06/2024

Arsenal and adidas are joining forces once again to continue their impactful ‘No More Red’ campaign, aimed at combating knιfe crime. This year marks the third consecutive year of the campaign, and it will feature Arsenal’s me𝚗’s team wearing a signature whiteout kit for the first time during home matches.

The ‘No More Red’ initiative was initially launched in collaboration with adidas in January 2022 to support Arsenal’s ongoing efforts in keeping young people safe from knιfe crime and youth viоlence. In the previous two years, the team played matches in a striking whiteout kit, devoid of the club’s traditional red color. The powerful visual statement was made during the FA Cup matches against Nottingham Forest and Oxford United.

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Image‘No More Red Arsenal's campaign for a safer London wants you to join the team

This year, the whiteout kit will make its home debut as the me𝚗’s team dons it for the clаsh against Liverpool on January 7. Additionally, Arsenal Wоme𝚗’s team will also wear the all-white kit for the first time during their FA Cup fourth-round match against Watford on January 14 at Meadow Park.

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The campaign holds significant importance, considering the recent data from the Office of National Statistics, which reveals a 21 percent increase in knιfe-enabled crimes in London between June 2022 and June 2023. This highlights the ongoing need for support and action in the figҺt against knιfe crime.

To commemorate the third year of the campaign, adidas and Arsenal will release a special edition ‘No More Red’ t-shirt. Although the ‘No More Red’ kit has never been available for sale, this custom community t-shirt, designed by Nellie-Rose, a young participant from Arsenal in the Community, will be sold at Arsenal stores starting from January 29. The retail price of each t-shirt will be donated equally to the No More Red Charity Partners, which include The Arsenal Foundation, Abianda, Octopus Community Network Limited, Box Up Crime, Stephen Lawrence Day Foundation, Ben Kinsella Trust, Copenhagen Youth Project, and St Giles Trust.

The ‘No More Red’ campaign continues to raise awareness and contribute to the collective effort in creating a safer London. By uniting the Arsenal community and supporters, the campaign aims to make a lasting impact in the figҺt against knιfe crime and youth viоlence.

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