Al-Nassr forward and brand ambassador Sadio Mané is invited by BSTN to participate in a stylish and purposefully understated shoe campaign for New Balance’s 2023 Grey Day celebrations. The campaign will draw inspiration from the brand’s iconic gray color scheme.

New Balance’s gray colorways, which were originally embraced as a flexible colorway and made to complement the asphalt running tracks of the 1970s, have endured as a symbol of the company. These days, it showcases a deliberate yet elegant design philosophy that appeals to a variety of fashion and athletic trends.

The current campaign from BSTN features Mané wearing the versatile New Balance 550 from the varied “Moon Daze” pack, emphasizing a “no frills, no fuss” attitude. He appears in the photos dressed in a gilet puffer and sweatsuit that go well with the gray-blue elements of the sneakers, abandoning his football uniform in favor of more somber apparel.

Although gray is an essential part of the New Balance brand, the retailer also has ties to the color scheme, as seen by the polished tones it uses in both its lookbooks and shop designs. In the ad, Mané is shown in full-color and grayscale photos on a simple background as BSTN continues to explore innovative color theory.

Check оut the gallery abоve tо see the entire campaign. Visit BSTN’s website tо purchаse the afоrementiоned New Balance 550 as well as the remaining pieces frоm the “Mооn Daze” set.