Liverpool FC stars Dominik Szoboszlai, Ryan Gravenberch, and Ibrahima Konaté recently showcased their support for local small businesses in Liverpool through a delightful competition held at The Bagelry, a popular café. The event was part of a campaign organized in collaboration with VistaPrint, aiming to promote and uplift local enterprises.

In a heartwarming campaign video, the three players can be seen donning aprons. Their task? To create the most irresistible doughnut and bagel offerings for the enjoyment of the city’s residents. The players exude enthusiasm as they distribute free doughnuts to passers-by and engage in some friendly rivalry.

Liverpool FC’s partnership with VistaPrint extends beyond this event, aiming to support small businesses through initiatives such as work experience opportunities and the “Small Business of The Match” program. This unique program grants UK small business owners visibility through pitch-side advertising during Liverpool FC’s home games, accompanied by an unforgettable Anfield experience on match day. As part of this particular campaign, VistaPrint generously donated £3,000 to assist The Bagelry in acquiring new kitchen equipment.

Ryan Gravenberch mentions cooking for himself during his time in Germany, while Dominik Szoboszlai emphasizes the importance of an attractive presentation to entice customers. Ibrahima Konaté adds that his creation was made with love and passion. In the end, the contest culminates in Szoboszlai’s doughnut being crowned the winner, earning him accolades from fans after an energetic sales pitch from all three players.

Antoine Thieser, the brand strategy director at VistaPrint Europe, expressed delight in the ongoing partnership with Liverpool FC, underscoring their commitment to supporting small businesses in Liverpool and helping them thrive. Sam Stonehouse, co-owner of The Bagelry, also expressed gratitude for the positive impact the initiative had on their business, noting the increased social media mentions and a significant influx of new customers.

“The Konate” bagel, named after Ibrahima Konaté, will be a featured item at The Bagelry throughout the month of February, allowing customers to savor the winning creation.

Thanks to the collaboration between VistaPrint, Liverpool FC, and the players, the campaign successfully shines a spotlight on local small businesses, providing them with increased visibility and support to flourish within the community.