/PRNewswire/ Chicago, January 31, 2024 — Gatorade iD, their new free and personalised membership platform, officially launches today, bringing Gatorade into the digital age. Launching alongside the platform, the “Gatorade x DJ Khaled” capsule collaboration features Gatorade and DJ Khaled. Exclusively for Gatorade iD members, the collaboration will be available for purchase on Gatorade.com starting Thursday, February 8 at 10:00 a.m. ET for $140. It is the first in a series of releases.

DJ Khaled with the “Gatorade x DJ Khaled” Capsule Collaboration.“Gatorade x DJ Khaled” Capsule Collaboration: customized Gx bottle and towel, and Jordan Brand hoodie.

A Jordan Brand hoodie sweatshirt, a Gx Bottle and towel customised by DJ Khaled, and more will be part of the “Gatorade x DJ Khaled” capsule collection.

The vibrant spirit of DJ Khaled’s native Miami, Florida is reflected in the one-of-a-kind design of the Gx Bottle.Every professional athlete throughout the globe uses the classic Gatorade towel, and now DJ Khaled’s distinctive “We the Best” spirit can be seen on the sidelines thanks to the Towel: Design.Jordan Footwear The Fleece Pullover Hoodie combines the Gatorade, We The Best, and Jordan Brand logos on a heavyweight French terry base.

“I’ve loved Gatorade since I was a kid and to this day, I have it in the studio with me to fuel my creativity,” DJ Khaled stated. Their trust in me to design this renowned capsule is an incredible blessing. This is proof that Gatorade, We The Best, and Jordan Brand are all symbols!

Each athlete’s path is special, according to Gatorade. Gatorade iD is a free membership platform that leverages data, insights from athletes, and digital technologies. Members get access to unique privileges, like personalised equipment, discounts, free shipping on all purchases, and limited edition drops. Customers may now join Gatorade iD on Gatorade.com to power their individual expression with customised gear and exclusive drops. Upload your team’s logo, choose from 30 pre-loaded mascots, and choose from more than 10 colour and pattern options with Gatorade iD to make your very own bottle.

Innovations have propelled the brand’s transition from a sports drink to a fully integrated performance and wellness ecosystem with the release of the Gx platform in 2015. Not long ago, Gx Collabs offered Gatorade roster athletes the opportunity to express themselves using Gx bottles. We are thrilled to offer every athlete on the planet a personalisation feature that was previously reserved for professional athletes. According to Gatorade Chief Brand Officer Anuj Bhasin, Gatorade iD will soon offer more personalised features and rewards in order to become a personalised space for every athlete within the Gatorade universe. At the crossroads of sports, music, and entertainment—and now Gatorade culture—sits DJ Khaled. Working with him to introduce Gatorade iD is something we’re very looking forward to.

This is only the beginning! Gatorade iD members will have access to special edition drops, even more customisation options, discounts, prizes, and ways to earn points with every purchase on Gatorade.com and in store starting in 2024 and beyond. If you want to know about upcoming Gatorade iD collaborations as the platform develops into a curated sector of the Gatorade universe, follow @Gatorade and check out www.Gatorade.com.

Regarding Gatorade’s Product LineAn integrated performance and wellness ecosystem designed to support all exercisers and athletes, the Gatorade Portfolio is a part of PepsiCo (NASDAQ: PEP). Athletes may find a wide selection of individualised solutions along their journeys with Gatorade, Fast Twitch, Propel, Evolve, and Muscle Milk, making the Gatorade Portfolio the most comprehensive offering in the category today. This cohesive network of brands is based on Gatorade’s 57 years of research into athletes and is driving innovation in sports performance and health by providing consumers with options for hydration, protein, energy, and all-day nutrition, regardless of the kind or intensity of their sweat. Visit www.gatorade.com for additional information and to see all of the products that are available. 

More than 200 countries and territories across the globe enjoy PepsiCo goods, and that number rises to over one billion daily consumptions. In 2022, PepsiCo’s complementary beverage and convenience food portfolio—which includes brands like Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream—propelled the company to over $86 billion in net revenue. There is a vast variety of tasty meals and drinks available from PepsiCo, and several well-known brands bring in over a billion dollars a year in sales.