Pepsi’s Summer Campaign: “The Street Is Full of Surprises” with Dejan Lovren and Mo Salah

Pepsi has recently unveiled its summer campaign titled “The Street Is Full of Surprises,” capturing the essence of the season while delivering unexpecteԀ elements. The advertisement is set in Alexandria, and the concept revolves around the idea that the street is full of surprises. To add star power to the campaign, Pepsi partnered with renowned football players Dejan Lovren and Mo Salah.Pepsi has recently unveiled its summer campaign titled “The Street Is Full of Surprises,” capturing the essence of the season while delivering unexpecteԀ elements. The advertisement is set in Alexandria, and the concept revolves around the idea that the street is full of surprises. To add star power to the campaignPepsi has recently unveiled its summer campaign titled “The Street

The commercial showcases Lovren and Salah hiding from onlookers as they indulge in unique local delicacies such as koshary, hawawshy, and kebda. After enjoying these meals, the spotlight shifts to Pepsi’s latest version, highlighting its refreshing qualities.

The choice of celebrities for the campaign couldn’t have been better with Mo Salah’s popularity and appeal. Additionally, the collaboration with Lovren adds to the campaign’s charm, as their strong and amusing friendship often trends on social media. This connection helps emphasize the idea of sharing delicious food with best friends.

Pepsi’s ability to consistently launch creative campaigns positions the brand as a leader in the industry. By incorporating unexpecteԀ surprises, partnering with popular figures, and capturing the spirit of summer, Pepsi effectively engages its audience and reinforces its brand image.