As he teams up with Wendy’s, a longtime NASCAR partner, to promote Wendy’s BiggieTM Bag, Khaled will be reminding fans to Go Biggie and combining his passions for fast cars, music, golf, and fresh beef. Sports fans can feel that biggie energy all day long whether in the stands or in the infield thanks to this unique infield experience at the Daytona International Speedway! It includes a drive-thru experience to score the best deal in fast food and mini-golf activation like you’ve never experienced before!
“We always love welcoming back our friends from Wendy’s, and introducing DJ Khaled into the mix as our Honorary Starter just amplifies an already spectacular list of pre-race dignitaries,” said Frank Kelleher, President of Daytona International Speedway. “There’s truly nothing like the experience of hearing those cars take the first lap at Daytona, and who knows, maybe the sounds of the engines rumbling past that starter stand as he waives the green flag will provide DJ Khaled with some inspiration for another chart-topping hit.”
Khaled Khaled, known professionally as DJ Khaled, has produced decades’ worth of award-winning and chart-topping songs and albums. Throughout his career, he’s worked with artists such as Jay-Z, Justin Bieber, Rhianna, Kendrick Lamar, Snoop Dogg, Beyonce and many more. He frequents the Billboard Hot 100 Chart, producing popular songs like “All I Do Is Win,” “I’m The One,” “Wild Thoughts,” “Popstar,” and “No Brainer.”
Over the course of his career, DJ Khaled has received 10 GRAMMY Award Nominations, and won the coveted record trophy in 2020 for Best Rap/Sung Performance alongside co-artists Nipsey Hussle and John Legend for the hit song “Higher.”
“I’ve always respected the Biggie lifestyle at Wendy’s and being chosen as this year’s honorary starter lets me turn that dream into reality,” said Grammy-Award winning artist, producer, and CEO DJ Khaled. “Going Biggie means going all out in everything, every day and challenging expectations at every turn. And being this year’s honorary starter is yet another way for me to do just that! I’m looking forward to seeing all the fans at the track and in the infield at the Wendy’s activation, you won’t want to miss it!”
Speedweeks Presented by AdventHealth is a multi-day racing festival that includes events like the DAYTONA 500.
Drivers will compete for a first row start for Sunday’s race in the Qualifying Presented by Busch Light on Wednesday, February 14. Then, during the BlueGreen Vacations Duel on Thursday, February 15, the remaining competitors will compete for the remaining spots in The Great American Race.
The CRAFTSMAN Truck Series will begin the NASCAR season on Friday with the Fresh From Florida 250. On Saturday, February 17, there will be a doubleheader including the Xfinity Series United Rentals 300 and the ARCA Menards Series Hard Rock Bet 200.
Then, on Sunday, February 18, DJ Khaled will participate in an incredible pre-race alongside Pitbull and Dwayne Johnson, waving the green flag to begin the 66th running of the DAYTONA 500.