As he collaborates with Wendy’s, a longtime NASCAR partner, to promote Wendy’s BiggieTM Bag, Khaled will urge fans to Go Biggie while also mixing his passions for fast cars, music, golf, and fresh beef. Thanks to this one-of-a-kind infield experience at Daytona International Speedway, sports fans can feel that tremendous intensity all day long, whether in the spectators or on the pitch! It includes a drive-thru experience to get the best bargain on fast food and a mini-golf activation like you’ve never seen before!

“We always enjoy welcoming back our Wendy’s friends, and having DJ Khaled as our Honorary Starter adds to an already impressive list of pre-race dignitaries,” said Frank Kelleher, President of Daytona International Speedway. “There’s truly nothing like the experience of hearing those cars take the first lap at Daytona, and who knows, maybe the sounds of the engines rumbling past that starter stand as he waives the green flag will provide DJ Khaled with some inspiration for another chart-topping hit.”

Khaled Khaled, also known as DJ Khaled, has created numerous award-winning and chart-topping singles and albums over the course of several decades. Throughout his career, he has collaborated with musicians such as Jay-Z, Justin Bieber, Rhianna, Kendrick Lamar, Snoop Dogg, Beyonce, and others. He frequently appears on the Billboard Hot 100 Chart, delivering hit songs such as “All I Do Is Win,” “I’m The One,” “Wild Thoughts,” “Popstar,” and “No Brainer.”

DJ Khaled has had ten GRAMMY Award nominations during his career, and he won the coveted record trophy in 2020 for Best Rap/Sung Performance alongside co-artists Nipsey Hussle and John Legend for the popular single “Higher.”

“I’ve always respected the Biggie lifestyle at Wendy’s, and being chosen as this year’s honorary starter allows me to make that dream a reality,” said Grammy-winning artist, producer, and CEO DJ Khaled. “Going Biggie means going all out in everything, every day, and defying expectations at every opportunity. And becoming this year’s honorary starter is yet another way for me to accomplish that! I’m excited to see all of the fans at the track and in the infield for the Wendy’s activation; you won’t want to miss it!”

Speedweeks AdventHealth presents a multi-day racing festival with events such as the DAYTONA 500.

On Wednesday, February 14, drivers will compete for a first-row starting spot in Sunday’s race in Qualifying Presented by Busch Light. The remaining contestants will then compete for the final spots in The Great American Race during the Bluegreen Vacations Duel on Thursday, February 15.

The CRAFTSMAN Truck Series will kick off the NASCAR season on Friday with the Fresh From Florida 250. On Saturday, February 17, there will be two races: the Xfinity Series United Rentals 300 and the ARCA Menards Series Hard Rock Bet 200.

Then, on Sunday, February 18, DJ Khaled will take part in an unbelievable pre-race with Pitbull and Dwayne Johnson, waving the green flag to start the 66th running of the DAYTONA 500.