Taylor Swift is renowned for her love of surprises, or what she calls “Easter eggs,” which she uses to engage with her fans. Recently, her management team, Taylor Nation, delighted fans by sharing a nostalgic Easter video from 1990. The clip features a baby Swift dressed in an adorable bunny suit, cradled in her mother’s arms. In the silent footage, which dates back to March 14, 1990, Swift’s mother, Andrea, can be seen saying something to her three-month-old daughter, who gazes at the camera while waving her tiny arms in her pink and white furry outfit.
The caption accompanying the video reads, “‘Dropping Easter eggs since 1989. What’s your favorite that you’ve found through the eras?” While traditional Easter eggs are associated with sweet treats during the holiday, in Swift’s case, an “Easter egg” refers to hidden messages or references to other projects or upcoming events in her pop culture works. Swift, who is now 34, has mastered the art of incorporating Easter eggs into her songs and music videos since her teenage years.
Early in her career, Swift included hidden messages for fans in the liner notes of her albums. More recently, fans speculated about her 11th studio album, “The Tortured Poet’s Department,” after Swift showcased a clock with the numbers 2 and 3 in her “Bejeweled” music video, possibly hinting at the album’s release date after its announcement on February 4. Another example occurred when Swift and collaborator Jack Antonoff celebrated the success of their song “Cruel Summer,” reaching number one on the Billboard Hot 100 chart in October 2023. Swift shared a photo of them raising a total of 11 fingers, teasing her upcoming 11th album.
The throwback video of baby Taylor was likely filmed in her hometown of West Reading, Pennsylvania, just before Easter. During that time, the Swift family lived on a Christmas tree farm that her father, Scott Swift, had purchased while working as a stockbroker for Merrill Lynch. Swift and her brother Austin, now 32, often spent their summers at the family’s vacation home in Stone Harbor, New Jersey.
Swift has previously mentioned enjoying Easter egg-breaking contests with Austin during their Easter holiday celebrations.