Selena Gomez reflects on her evolving relationship with makeup and how it has shifted over the years. In an interview with Refinery29 Australia, while promoting Rare Beauty’s new highlighter blushes, Gomez discusses her journey towards embracing her own unique features and challenging societal beauty standards.

Gomez acknowledges the presence of external pressures and noise surrounding beauty but emphasizes her efforts to ignore them. She expresses gratitude for her supportive fans and community and hopes to foster a safe space where individuals can be themselves, vulnerable, and challenge unrealistic beauty ideals.

Regarding her personal experience with makeup, Gomez shares how her perspective has matured as she has grown older. In the past, she used to wear makeup to appear older or conform to certain standards. However, she now finds joy in makeup, whether it’s applying it on herself or experimenting with her friends. Her focus has shifted towards accentuating her unique features rather than concealing or conforming to societal norms.

In a previous interview with ELLE.com, Gomez discussed how being a child star influenced her perception of beauty in a detrimental way. She expressed how early exposure to professional makeup artists led her to question her natural beauty and feel the pressure to appear older. She also admitted to being influenced by intense beauty trends and feeling the desire to change her face.

Creating Rare Beauty has been a transformative experience for Gomez, as it provides a platform for individuals who want to embrace and celebrate their natural selves without resorting to extensive cosmetic procedures. The most rewarding aspect of the brand for her is creating a space where people can appreciate and enhance their unique features rather than feeling the need to alter their appearance.