Gigi Hadid is featured in Miu Miu’s latest campaign, which pays tribute to the renowned English photographer Yevonde, a young Women’s Rights activist known for her innovative use of color in portrait photography. Yevonde began her career as a photography apprentice after responding to an advertisement in The Suffragette and eventually became one of the most sought-after society photographers of the 1930s.

The campaign, photographed by the legendary Steven Meisel and styled by Lotta Volkova, showcases Gigi Hadid against gradient backgrounds in vibrant pink and blue tones, reminiscent of Yevonde’s distinctive portraiture style. The focus of the campaign is on Miu Miu’s classic Wander and Arcadie bags.

This campaign honors Yevonde’s dynamic spirit and her career marked by independence and defiance. Despite the limited career opportunities for women at the time, Yevonde fearlessly opened her own studio at the age of 21. Her legacy lives on through her surrealist style and collage-inspired arrangements. The campaign highlights the new color variations of Miu Miu’s iconic bags, including shades like “Caramel,” “Cognac,” “Soleil,” and bright orange.

You can explore Gigi Hadid’s collaboration with Miu Miu in more detail and purchase the new bag styles on the brand’s website.