During the 2024 Super Bowl in Las Vegas, Jay Z made a notable fashion statement by sporting his own Reebok S. Carter x Jay Z sneakers in white on the sidelines. The sneakers, part of his signature “S. Carter Collection” with Reebok, were originally released in 2003 and quickly became a sensation, selling 10,000 pairs within hours of launch. 

Jay Z, accompanied by his daughters Blue Ivy and Rumi Carter, attended the game in coordinating bomber jackets. 

Blue Ivy wore Nike Dunk Low “Industrial Blue” sneakers, while Rumi sported leather booties. At the 2024 Grammy Awards earlier that month, Jay Z was honored with the Dr. Dre Global Impact Award for his contributions to music, while Blue Ivy made a fashion splash in white Larroudé boots and a custom Vivienne Westwood dress.