Taylor Swift has firmly established herself as the queen of pop over the past two years, thanks in part to her wildly successful Eras Tour. Her magnetic pull extends beyond her music, with her iconic “girl gang” playing a key role in keeping her relevant and adored.

Since the release of her album 1989, Taylor has been seen with a roster of high-profile A-list women, including her infamous 17-friend entourage featured in the “Bad Blood” video. This squad has evolved over time, reflecting both new and enduring friendships.

Fans often speculate that Taylor’s every move is meticulously planned, and her “girl squad” is no exception. Many believe her circle of friends is a strategic element of her brand.

Celebrity PR expert Ed Hopkins shared insights with Fabulous on how Taylor’s evolving girl gang contributes to her enduring relevance:

Sabrina Carpenter
Hopkins highlights Sabrina Carpenter as a key addition to Taylor’s circle. At 25, Sabrina brings youthful energy and rising pop credibility, helping Taylor stay connected with the younger Gen Z audience. This mutual association benefits both: Sabrina gains credibility from Taylor’s influence, while Taylor remains a tastemaker in the evolving music landscape.

Gigi Hadid
Gigi Hadid has long been a significant part of Taylor’s public persona. As a global fashion icon, Gigi adds a high-fashion element to Taylor’s circle. Their friendship represents a model of mutual support and empowerment, enhancing Taylor’s image as a cultural icon who bridges music and fashion.

Sophie Turner
Sophie Turner’s inclusion, especially during her high-profile divorce, adds a layer of relatability to Taylor’s image. Taylor’s support underscores her reputation for deep, loyal friendships, resonating with fans who appreciate her authenticity in an often superficial industry.

Hayley Williams
The Paramore frontwoman brings a contrasting punk-rock ethos to Taylor’s pop and country roots. Their collaboration highlights Taylor’s versatility and respect for diverse music genres, reinforcing her image as an artist who transcends traditional boundaries.

Blake Lively
Blake Lively, a close friend and actress-director, adds star power and relatability. Their playful interactions on social media reflect a genuine friendship, reinforcing Taylor’s image as someone who values loyalty and real connections over superficial fame.

The Haim Sisters
The Haim sisters—Este, Danielle, and Alana—introduce an indie vibe to Taylor’s entourage. Known for their unique blend of rock, pop, and folk, their collaboration with Taylor demonstrates her appreciation for indie artistry and her ability to blend different musical styles.

Abigail Anderson
Abigail Anderson, Taylor’s best friend since high school, is arguably the most significant member in terms of emotional connection. Their longstanding friendship, celebrated in Taylor’s song “Fifteen,” adds depth to Taylor’s personal narrative and highlights the authenticity of her relationships.

This diverse and evolving girl gang not only reinforces Taylor’s brand but also ensures that her personal and professional relationships resonate with fans on a deeper level.