Kim Kardashian shared several new pinup images on Instagram on Monday, showcasing her SKIMS swim line for spring 2025. In many of the photos, she flaunted her ample chest in a white, wet low-cut bra top, reminiscent of a one-woman wet T-shirt contest. She paired the top with sky blue string bikini bottoms while posing on a pristine white sand beach.

The caption read, “Coming March 6: New Swim Shop. Three years after its breakout launch, the game-changing swim that started it all is back to break the internet (again).” Kim’s sister, Khloe Kardashian, commented with a simple, “Damn.”

This comes just a day after the 44-year-old beauty attended the Vanity Fair Oscar party in Beverly Hills with her sisters, Kendall and Kylie Jenner.

Kardashian has also been busy working on her new NikeSKIMS brand, merging her shapewear company SKIMS with sportswear giant Nike. She expressed her obsession with “every single detail” of the new line, which is set to launch this spring.

In a statement, Kim said, “Nike and SKIMS share a deep commitment to innovation, inclusivity, and pushing boundaries, driven by an unwavering belief in the power of women. This partnership is the culmination of that shared vision, delivering products that are meticulously designed to sculpt and perform for every body.”

Previously announced on her Instagram, the collaboration was introduced as “NikeSKIMS. A new brand coming this spring for the body obsessed. Designed to sculpt and engineered to perform.”

Heidi O’Neill, president of consumer, product, and brand at Nike, added, “We’re energized by the opportunity to build a new brand and shake things up for the next generation of athletes with NikeSKIMS.”

The initial plan was to create a shared product line, but they saw an opportunity for something bigger, leading to the creation of NikeSKIMS. The new brand aims to set a standard in the global fitness and activewear industry, offering functional and flattering designs tailored to the unique needs of women athletes.